The SnowSports Industries of America has created a video series to help communicate what they feel is the current “State of The Industry.” The above edit is the snowboard version. Here’s their pitch:
“We understand people are short on time and the State of the Industry Video Series provides a quick snapshot of last season. We focus on the stats that mean the most to all snow sports professionals – be it retail sales, marketing or manufacturing — to help everyone make sound business decisions in the year ahead,” commented Kelly Davis, director of research for SIA.
What do you think? Are they on target? We’d tell you what we thought, but that would means watching the video and really, who has time for that?
[Link: SIA]
I made it 78 seconds deep into that. It’s a 9+ minute video, which is pretty much “yeah, right” length. Plus the intro is 50 seconds of your time being wasted.
So much for the “hook’em in the first 10 seconds” idea.
This industry is beat anyway, right?
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