Cherokee Global Brands, the fashion giant who licenses Tony Hawk’s name for apparel has announced that they’ve signed a new deal that will see a “broad assortment of Tony Hawk® signature apparel, accessory and footwear categories for young men’s and boy’s sizes 4-20” roll into Canadian Walmart stores. Here are Tony’s thoughts on the deal:
“I’ve worked closely with the team at Cherokee Global Brands to create a launch plan appropriate for the number one retailer in Canada. In my many visits to Canada on skate tours, I am consistently humbled by the response that Canadians have given to me, the Tony Hawk brand and skateboarding in general. I will be fully committed to the success of this launch through my social media, marketing, and appearances. It’s going to be a great ride!”
Indeed. Walmart Canada has 395 stores and more than 1.2 million customers each day. Cha-China!
[Link: Global New Wire via SES]
