Footwear News has an interview with Supra founder Angel Cabada in which he talks about why he wants his $100 million shoe company to get into running and do battle with the big boys. Here’s why:
There’s nothing out there in the running market for me. I’m a monochromatic kind of person: I wear black, I wear white, I wear gray. I don’t wear color. I keep it simple, without crazy graphics and colors. I feel like every trainer out there looks like a NASCAR race car. That’s all you can buy if you want that comfort or that look or that profile of shoe. I’m not promoting the Olympics, I’m not starting a race team tomorrow — I just want our shoes to look good, be light, comfortable and provide the same experience you’d have in any other running shoe — without looking like a Christmas tree.
For the rest the interview with the mind behind Supra, click the link.
[Link: Footwear News]
