X Games Senior Vice President Rick Alessandri, is pretty happy with the “cross-platform” ratings of the Winter X 13. “The continued growth across all our multi-media properties is a testament to the passion, athleticism and drama the X Games athletes deliver each event.”
But according to a story on TVbythenumbers.com the TV ratings really weren’t all that strong, though it’s hard to tell with all this “best ever” lingo:
Television: Winter X Games 13 was ESPN’s highest-rated and most-viewed Winter X Games in history. The eight telecasts averaged 942,000 homes, up nine percent from 2008. Young male and people demos were up double digits from last year. Three of ESPN’s eight Winter X Games telecasts, delivered over a 1.0 rating this year –Friday prime time, Sunday afternoon and Sunday prime time. Sunday night’s 1.3 rating and 1,242,210 homes makes it the highest-rated and most-viewed Winter X Games telecast ever. ABC’s Winter X Games 13 telecast on Saturday averaged a 1.2 household rating and 1,376,481 households.
Just for comparison sake nearly seven times as many people watch Extreme Makeover on ABC TV and 14 times as many people regularly watch American Idol. The Portland Summer Dew Tour event that aired live in August (albeit with the Olympics for a lead-in) got a 2.7 rating.
[Link: TVbythenumbers.com]
They need to cut down on the number of snowmobiling events. There is way too much of it!
wait…if the telecast was up almost across the board from last year’s ratings, how is that “not so hot”? comparing it to Extreme Makeover or American Idols is comparing apples to oranges, and the fact that the Olympics-led Dew Tour rating was more than double the rating of any action sports competition broadcast ever (with the possible exception of Pastrana’s double backflip) proves it was an anomaly.
an average 1 rating across four days is pretty solid viewership for an action sports broadcast.
They need to bring back Extreme Shovel racing if they want to get the ratings back up.
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