The AST Dew Tour is touting the fact that they had a “record TV audience” on Sunday August 24, 2008 with a 2.7 overnight rating for live coverage of the Wendy’s Invitational from Portland, OR.
This marks the highest rated Dew Tour broadcast in its four-year history along with being the highest rated daytime action sports broadcast in history. Sunday’s broadcast benefited from an NBC Olympic broadcast “lead-in,” the final day of the Beijing Olympic Games.
The Olympic lead-in probably would have delivered similar ratings to a documentary about watching paint dry if NBC had decided to program it, but thanks to the Dew Tour a lot of older American’s are now saying, “those BMX kids are amazing.”
