Mike Ranquet. Photo: Kevin Kinnear
Few have been around the snowboard industry underbelly longer than Mike Ranquet. He remains one of the snowboarders most responsible for brining modern skate style to snowboarding and, remarkably, he’s still in the game thanks to Chris Roach and D Day Snowboards. Yobeat interviewed Mike for their Hump Day feature and had Mikey Leblanc write the intro. How’s that for a power packed package? Here’s a little taste:
The industry has an appetite for the next Baby Jesus. It’s always looking for the next big thing. And that’s been the trend for so long, but Baby Jesus, you know, he grew up. Every team is always after this new kid, and that kid’s fucking old after awhile. You look at some goggle companies that have a surf team and you look at that surf team three years ago and you look at it today and there’s maybe one out of the six people that are off that team. You look at a snowboard list now and one from three years ago, and it’s a whole new team. As a brand it’s kinda defeating to try and build some kid up and he just isn’t cool in a couple years.
You really should read the rest.
[Link: Yobeat]
