Quiksilver isn’t completely stuck trying to figure out which direction they’re headed . Their Roxy brand just partnered with Sony on a nice looking SmartBand fitness tracker and as we all know, wearables are the future.
The wearable technology in SmartBand with ROXY talks to the Lifelog app and your Android smartphone via Bluetooth® and NFC. If you receive any calls, messages, likes or tweets while away from your phone, SmartBand with Roxy will vibrate to notify you. SmartBand with ROXY can also measure your sleep cycle and wake you up at the optimum time. . . A perfect solution for a girl who is always on the go and ready for an adventure, SmartBand with ROXY merges fashion with technology in a unique way. Our favorite feature: it’s waterproof! So no need to take off SmartBand with ROXY when you go stand-up paddle boarding!
If we were teenage girls (who had Android phones) we’d buy one right now, even for $99.
[Link: Roxy]
Quik established their new course of direction 4 years ago, and have been executing accordingly since. Adapt or die in this industry. So much negativity from you guys on the Quik camp – it’s fun to read though, and understandable. Wes Kremer though…
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