The Alliance of Action Sports has just announced a three-year deal with Eurosport 2 giving the European sports broadcaster exclusive live coverage of the Winter Dew Tour. And of course, Alli President Wade Martin is excited.
“We are thrilled to offer a live telecast of the Winter Dew Tour in Europe through Eurosport 2,” said Wade Martin, President of Alli, the Alliance of Action Sports. “This is a terrific opportunity for fans throughout Europe to see live coverage of the best action sports athletes in the world.”
Are people still watching TV in Europe?
Alli, the Alliance of Action Sports, and Eurosport 2
Reach Exclusive Content Deal
Winter Dew Tour LIVE Coverage will Air on
Eurosport 2 Through 2011 Season
NEW YORK – January 30, 2009 – Alli, the Alliance of Action Sports, today announced a three-year agreement between the Winter Dew Tour and Eurosport 2, granting the international sports channel the sole rights to broadcast exclusive, live coverage of the inaugural Winter Dew Tour throughout Europe. Eurosport 2 broadcasts to 33 million households in 11 languages across 46 countries.
“We are thrilled to offer a live telecast of the Winter Dew Tour in Europe through Eurosport 2,” said Wade Martin, President of Alli, the Alliance of Action Sports. “This is a terrific opportunity for fans throughout Europe to see live coverage of the best action sports athletes in the world.”
“As a new generation sports channel, Eurosport 2 is committed to promoting high quality alternative sports,” said Charles-Antoine Moulin, Head of Eurosport 2. “The agreement with the Winter Dew Tour is a significant step in our strategy to offer the very best sports entertainment in Europe.”
With live and exclusive coverage of the superpipe and slopestyle disciplines in the sports of snowboarding and freeskiing, Eurosport 2 will bring unsurpassed access to such snowboarding giants as Shaun White, Hannah Teter, Andreas Wiig, Steve Fisher and Gretchen Bleiler. And in the world of freeskiing, fans will witness the awe-inspiring performances of superstars Tanner Hall, Sarah Burke and Simon Dumont.
Apparent Gravity Media (AGM) brokered the licensing transaction for Alli with Eurosport. AGM represents and distributes the Winter Dew Tour media rights worldwide.
Similar to the Dew Tour’s summer competition structure, the Winter Dew Tour is based on a cumulative points system as the top snow athletes battle it out for a piece of the $1.5 million prize purse and the chance to take home the Dew Cup at the conclusion of the season in February.
The complete 2008/09 Winter Dew Tour schedule is as follows:
Event Date Location
Stop 1 Dec. 18-21, 2008 Breckenridge, Colo.—Breckenridge Ski Resort
Stop 2 Jan. 8-11, 2009 West Dover, Vt.—Mount Snow Resort
Toyota Championships Feb. 19-22, 2009 Truckee, Calif.—Northstar-at-Tahoe Resort
Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 900,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at www.allisports.com.
NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Eurosport Group
The Eurosport Group is the leading sports multimedia platform in Europe. Eurosport, the n°1 pan-European TV channel, is transmitted in 20 languages reaching 115 million homes and 240 million viewers across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2, the new generation sports channel, broadcasts to 33 million households in 11 languages across 46 countries. Eurosport Asia-Pacific, launched in 2006, already reaches 10 countries in the region. Eurosport Network of websites is Europe’s n°1 online sports destination, with up to 9.9 million unique visitors* per month across all 8 websites, including four co-branded sites with Yahoo! (.uk, .it, .de, .es) and dedicated sites in France, Russia, Sweden and China. Eurosportnews provides up-to-date sports news transmitted worldwide. Eurosport Mobile offers Live streaming, WAP & I-Mod services with breaking sports news and results. Eurosport Events is the group’s expert division in the organisation, management and promotion of international sporting events.
*comScore June 2008
