Dude, Wall Street Says Volcom Rules

According to Shop-Eat-Surf.com‘s coverage of analyst Mitch Kummetz’ survey of board sport retailers (how’s that for third hand information) Volcom is the “hottest men’s and women’s brand.”

Hottest men’s brands
1. Volcom
2. Billabong
3. Quiksilver
4. Matix
5. KR3W

Hottest women’s brands
1. Volcom
2. Roxy
3. Billabong
4. Matix
5. O’Neill

[Link: Shop-Eat-Surf.com]