ESPN announced today that they have extended their deal with The Aspen Skiing Company until 2012, according to a story in the Aspen Times. And why not? Aspen is the perfect place for the over-the-top theatrics of televised snowboarding.
“Aspen has been a terrific partner,” said Rick Alessandri, the managing director of ESPN’s Global X Franchise. “They’ve always been enthusiastic. They’ve always been supportive of our desire to keep growing our event.” . . . “There’s something special here,” he said. “There’s kind of this idyllic setting with the community and the mountains and this being a resort destination. It seemed to be the perfect fit. We always try to provide the athletes with the best facilities and the best experience. We have that here.”
Looks like Aspen is going to become the Branson, Missouri of extreme sports. We can hardly wait to see the Stephen Fisher dinner show in The ESPN Superpipe Theater.
[Link: Aspen Times]
