Electronic Arts has reportedly signed a “multi-year strategic partnership that joins EA SPORTS™, the world’s leading sports software brand, with IMG and its global network for marketing and licensing in sports and entertainment.”
“We’re very pleased to be working with EA SPORTS, the clear leader in sports gaming,” said Bruno Maglione, Co Managing Director of WW Licensing at IMG. “We’re excited by the many possibilities this partnership presents us. The potential of the EA SPORTS label to extend into other relevant consumer areas is both powerful and compelling.”
Does this mean we’re going to see and EA US Open of Surfing game in the near future?
[Link: Earthtimes.org]
