The Los Angeles Times has outlined the current state of financial affairs at surf fashion giant Quiksilver with the headline Quiksilver Is Riding Wave of Red Ink.
The last time Quiksilver posted a profit was 2006. A survey by financial services firm Piper Jaffray & Co. found that Quiksilver’s brands trailed in popularity among teenagers, its core customer base. . . “The company faces competition from other action sports brands. . . ” King said. . . “Much of the company’s potential for success hinges on its ability to accurately predict consumer preferences and fashion trends,” he said. “We believe that the company’s failure to anticipate, identify and react in a timely matter to fashion trends could negatively affect its business.”
Yeah, that’s possible. The analysts, however, believe Quik is still a buy or hold because hey, that new CEO has a great plan.
[Link: LA Times]
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