Mammoth Lakes’ Come Up Strategy

by The Editors on June 10, 2013

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During the summer of 2012 the City of Mammoth Lakes, California (home to Mammoth Mountain) filed for bankruptcy thanks to losing a lawsuit to a developer. Rather than throw in the towel, the City worked with Mammoth Mountain to plan for their eventual rise from the ashes and the strategies they used over the past seven months could work for almost any business that is down and feeling like there is no way out. For the entire breakdown check out this story by Robert Holmes on Urban Land.

[Link: Urban Land]

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