Bonnier Corp, the parent company of Transworld Media, has apparently sold two more of its magazine titles. A little over a week ago they sold Ski, Skiing, and Warren Miller Entertainment. This week they’ve sold their parenting magazines to publisher Meredith, according to a story on Folio.com.
Meredith today announced it acquired the Parenting and Babytalk brands from Bonnier. The two magazines will effectively be absorbed into Meredith’s existing Parents and American Baby brands. . . Following the deal, subscribers of Parenting and Babytalk will begin getting Parents and American Baby instead starting with the September issues.
And while there is still no talk of selling Transworld Media, and President Dave Freygang assures the industry that the recent slew of title offloading “should not be taken as the dismantling of the company,” a spokesman for Bonnier is reported as saying that “the company will continue to review opportunities for further rightsizing as well as acquisitions.” Rightsizing? Yeah, that means selling more stuff doesn’t it?
[Link: Folio]
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