K2 Sports has purchased Zoot, the Kona, Hawaii based maker of triathlon apparel according to a story on Bicycle Retailer.
“We are excited to welcome Zoot to our family,” said Robert Marcovitch, chief executive officer of K2 Sports. “Zoot is a fast-growing brand whose shared dedication to innovation and quality make them a terrific fit for us and we look forward to their continued growth and expansion into new product categories and geographies.”
Apparently, this is another attempt by a seasonal company to break into a opposite season market. Maybe this one will work.
[Link: Bicycle Retailer]
