Doug Palladini, the former global marketing leader at Vans has been named to the newly created position of Vice President General Manager of the Americas.Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level. “Doug’s outstanding performance as our global marketing leader over the last nine years has prepared him to take on the new challenge and lead as he carves out a local strategy for the U.S., Canada, Mexico, and Latin America regions,” said Vans President Kevin Bailey. “He will build Vans’ regional strategy and oversee execution, to continue to cultivate our business in the Americas.” In the interim, Palladini will continue to oversee the Vans Global Marketing division and will assist in finding his replacement.
Position Increases Brand Focus for the New Vans Americas Division
Cypress, CA (May 9, 2013) – Vans President Kevin Bailey is pleased to announce the appointment of Doug Palladini as the Vice President General Manager of the Americas for Vans, effective immediately. As the Vans brand continues to expand across the globe, the newly created position will support and accelerate Vans’ rapid growth in the Americas.
For the past nine years, Palladini has served as Vans’ global marketing leader. During his tenure, Palladini has helped to lead Vans’ transformation into an iconic global brand becoming the largest action sports footwear and apparel brand in the industry, available in more than 170 countries.
Palladini has built an industry-leading marketing program at Vans, innovating in the areas of interactive content multi-media production. A sampling of this success includes the Vans’ Facebook community which welcomes more than 11 million fans, and Offthewall.tv provides original web series to a worldwide audience of millions of viewers. At Vans, Palladini has also led production of hundreds of hours of award-winning television for Fox and its networks, as well as feature films such as Pipeline Masters. He is also the Executive Producer of the Vans Warped Tour Documentary, No Room for Rock Stars and Author of the Vans tell all coffee table book, “Off the Wall: Stories of Sole from Vans Originals.”
Palladini brings his experience and leadership as the head of the Vans Americas division to ensure the alignment of strategies on a global and regional level. “Doug’s outstanding performance as our global marketing leader over the last nine years has prepared him to take on the new challenge and lead as he carves out a local strategy for the U.S., Canada, Mexico, and Latin America regions,” said Bailey. “He will build Vans’ regional strategy and oversee execution, to continue to cultivate our business in the Americas.” In the interim, Palladini will continue to oversee the Vans Global Marketing division and will assist in finding his replacement.
“I am truly fortunate to have been given the opportunity to work on the Vans brand for the past nine years, and to be a part of the best marketing team in youth culture.” Palladini adds, “It’s humbling to be challenged with an even bigger role for this remarkable company.”
A veteran of the action sports industry with more than 25 years of leadership, Palladini was also a founding executive ofSwell.com as well as a magazine publisher of titles such as Surfer, Snowboarder, and Skateboarder.
About Vans
Vans®, the original action sports footwear and apparel brand, is a brand of VF Corporation (NYSE: VFC). Vanscollections include authentic footwear, apparel and accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vansfootwear and apparel while communicating our brand and athletes’ rich stories. The Vans brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Vans Pool Party ,theVans Warped Tour®and surfing’s most prestigious contest, Vans US Open of Surfing. More information about theVans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans.About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders®, Splendid®, Smartwool®and Timberland®.
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