Supra Footwear has teamed up with G-Shock for a celebration of the Japanese watch makers 30th Anniversary (has it been that long?) with a G-Shock inspired Vaider Lite high top.
The black Vaider high top is not only elegant enough to stroll down any red carpet, but it also features two SUPRA footwear technologies: the black Satin TUF upper employs SUPRATUF abrasion resistance technology, and the sole is made from lightweight SUPRAFOAM which provides comfort and impact protection. The all black Vaider has red traction pods, custom red G-Shock sock liner, and the tongue features the “It’s About Time” clock set to 8:13 (20:13 in military time).
The Supra “It’s About TIme” watch will be in G-Shock stores on May 11, 2013 the same day the shoe will be in Supra retailers. Wait, so if we want both we have to go to two stores? Seriously? For the official word follow the jump.
Los Angeles, CA—In commemoration of G-Shock’s 30th anniversary, the esteemed watchmaker has approached the most relevant brands and personalities on the planet in 2013 and asked them to design their own G-Shock timepiece. SUPRA is honored to have been considered and is excited to announce the release of the “It’s About Time” G-Shock watch and Vaider Lite high top.
The two companies share a similar philosophy when it comes to creating groundbreaking, fashion forward products that can survive the rigors of an active lifestyle.
“For the past 30 years, we have been committed to finding like-minded brands and SUPRA is one of them,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc.. “The partnership between us is a true testament to what both our brands stand for and the skate industry that we support. As one of the top core skate sneakers on the market with a lifestyle connection, it was only fitting that we partner to create a dual-branded sneaker and timepiece. SUPRA’s dedication to developing innovative and dynamic products that are durable and can withstand the most uncompromising situations is the perfect match for a G-Shock, the toughest watch on the market. We look forward to the release of our first, yet not last, tie-up launching this summer.”
SUPRA chose its iconic Vaider high top from the Red Carpet series as the inspiration for the collaboration. The black shoe with a red sole plate and sock liner—a nod to a red carpet event—evokes a spirit of celebration and is one of the most popular styles in SUPRA history. The black Vaider high top is not only elegant enough to stroll down any red carpet, but it also features two SUPRA footwear technologies: the black Satin TUF upper employs SUPRATUF abrasion resistance technology, and the sole is made from lightweight SUPRAFOAM which provides comfort and impact protection. The all black Vaider has red traction pods, custom red G-Shock sock liner, and the tongue features the “It’s About Time” clock set to 8:13 (20:13 in military time).
G-Shock has done many collaborations in their thirty year history, but they have never offered this particular watch style for customization to anyone before now. In keeping with the Red Carpet Vaider color story, SUPRA designed the shock-resistant watch’s face with matte black branding on a matte black bezel with red accents. The traditional resin band was replaced with military grade Cordura that has a red underside to reflect the red sole of the Vaider. And the custom matte black metal case back features the “It’s About Time” clock, again set to 20:13.
The SUPRA G-Shock “It’s About Time” watch will be available at G-Shock retailers worldwide on Saturday, May 11. The accompanying Vaider will be available at fine SUPRA retailers worldwide and suprafootwear.com on the same day.
