Rob Dyrdek really does have the whole promo thing down on lock. This week the Tribeca Film Festival will be screening a Street League Skateboarding promotional advertisement documentary by Adam Bhala Lough titled The Motivation. We do so love the age of advertorial, especially when it comes to documentary filmmaking. Oh, and as you might imagine The Motivation looks to be very good as well. That’s called synergy. The Motivation premieres Thursday, April 25, 2013 at 9:30 PM EST.
If surfing is more your thing, the festival also will be showing the “initially Quiksilver funded,” Bob McKnight co-executive produced, ESPN Films owned film Hawaiian: The Legend of Eddie Aikau. It’s directed by Sam George and produced by Stacy Peralta, Paul Taublieb, Agi Orsi, and Dan Silver so it’s probably good, too.
[Link: Complex Mag]