In a race against The Eddie, Mavericks Surf Contest organizers have bumped the prize purse up to $150,000, according to as story on the San Jose Mercury News.
There really is no amount of money on Earth that could compensate the guys for the risks they take out there at Mavericks,” Keir Beadling, CEO of Mavericks Surf Ventures, wrote in an e-mail, “and I honestly believe they’d surf in the contest with no prize purse. Many of them have said as much. . . . “But, we are extraordinarily proud of the fact that — even in the teeth of the worst recession in generations — we were able to pull together and put on the contest, and even make some more history in the process.”
Wonder if this has anything to do with the approaching “swell of the winter” this weekend?
[Link: San Jose Mercury News]