Supra Sets Up Shop In Dogtown

by The Editors on March 14, 2013

Supra-Santa-Monica-Press

Supra is celebrating the opening of their first California retail store. It’s in Santa Monica, of course.

“We are pleased with the performance of our first two stores and the response from the public has been amazing,” said a SUPRA spokesperson. “We had many potential locations we were looking at for our third store, but Santa Monica made the most sense because Southern California is where the brand was born. It’s a coming home of sorts, and we’re excited about the location.”

Place looks mighty smooth, no? The Supra store is located at 304 Santa Monica Blvd, in Santa Monica, California. Follow the jump for the official details.Santa Monica, CA—SUPRA Footwear has opened their first California retail store location in Santa Monica. SUPRA Santa Monica is the brand’s third location, following the launch of the very successful SUPRA Paris and SUPRA NYC stores in 2011.

“We are pleased with the performance of our first two stores and the response from the public has been amazing,” said a SUPRA spokesperson. “We had many potential locations we were looking at for our third store, but Santa Monica made the most sense because Southern California is where the brand was born. It’s a coming home of sorts, and we’re excited about the location.”

While the first two stores were designed with a warm, dark palette to create an intimate space in the middle of a bustling metropolis, the new California location took the opposite approach. Just steps from the busy Santa Monica promenade and only blocks from the beach, the 1400-square-foot SUPRA Santa Monica store is a bright, wide open space that reflects a Southern California aesthetic. Like the first two stores, the legendary collections of footwear for men, women, and kids are all elegantly displayed in a distinctive environment that gives the consumer the ability to experience the full breadth of the SUPRA line of products in one place.

“It’s more than just a sneaker store,” said the SUPRA spokesperson, “because inside the Santa Monica space, with the California sun shining in, the SUPRA signature look really comes to life.”

To learn more, call or visit SUPRA Santa Monica, or visit suprafootwear.com/stores.

SUPRA Santa Monica
304 Santa Monica Blvd.
Santa Monica, CA 90401
310.458.6200

Monday – Thursday: 10am-9pm
Friday, Saturday: 10am-10pm
Sunday: 11am-8pm

Additionally, SUPRA Santa Monica will be opening with an archive of limited-edition 2012 collaborations that are virtually sold out everywhere else. They will be available in extremely limited quantities on a first come, first serve basis:

Sneakersnstuff “Curry” Owen
Sneaker Freaker “Blue Balls” Owen
Solebox Skytop III
SUPRA Paris “Vendredi Noir” Vaider Lite
Factory 413 “Steve Aoki Remix” Skytop II
Factory 413 “Retna” Society
Lil Wayne “President Carter” S1W
Lil Wayne “Vice” Pack (“Candy Paint” Vaider Lite, “Real Tree Camo” S1W, and “White Cup” Skytop III)
H-Town Sneaker Summit “Trill” Pack (Stacks “West” and S1W “East”)

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