Endeavor Snowboards and Ransom Holding Co. got together to produce an original snowboard that “pays homage to the brand’s Canadian heritage. Beer, igloos, and Skidoos? No, something much better (but there are Skidoos), watch.
[Link: Endeavor]VANCOUVER, BC February 18, 2013 – Endeavor Snowboards joined together with Ransom Holding Co. in a collaborative project to produce an original snowboard design that pays homage to the brands’ Canadian heritage.
The outcome was a board that was hand constructed of cutting edge engineering, materials and contemporary design that features a totem image from Ransom Holding Co. winter 2013 campaign photographed by Sneeze Magazine’s Nic Fensom, a nod to the Canadian origin of both brands.
The design, engineering and construction, featuring exclusive pre-tensioned fiberglass, was done within Endeavor Snowboards’ Archtype Lab in Vancouver, B.C.
After development of the project, a tightly knit crew from Ransom Holding and Endeavor Snowboards set out on an alpine expedition to test the snowboard during a 2 day stay in a remote cabin in Northern BC. The time within the mountains was spent discussing design, cooking, sledding into un-touched alpine zones in search of good snow.