Sessions, the OG shred clothing company, opened their newest retail store in Palo Alto, California on Friday, November 16, 2012.
This store in Palo Alto is a valuable opportunity to connect with the local community and increase brand awareness.” said Cindi Ferreira Busenhart, SESSIONS President and Co-Owner explained, “We’ve been local to the South Bay for twenty years and we’re thrilled to be here.” . . . The store is the second of three forecasted to open this month, the first being in Santa Cruz, CA, the third in Truckee, CA. In addition to opening local stores the company looks forward to bringing back its street line in the coming year.
Can’t really imagine an outerwear brand diving into retail, but as we’ve said several times, there’s probably no worse time to do it. Follow the jump for the official word.This weekends wet forecast means just one thing for ski and snowboard fans; even more snow in their favorite mountains. Just in time for the winter season, SESSIONS held the Grand Opening for their latest store in Palo Alto, CA.
The store kicked off with a Grand Opening which kicked off Friday November 16th and will continue for the rest of the weekend. Palo Alto local, world renowned BASE jumper, and SESSIONS athlete, JT Holmes made an appearance mingling with fans and signing one of the stores murals. Holmes just returned to the U.S. from competing in the first ever World Wingsuit League.
“We couldn’t be more excited!” said assistant manager, Liz Heil “We’ve been looking forward to opening this store, and have already received so much positive feedback from everyone, from hardcore ski and snowboard enthusiasts to people just looking for fashionable winter wear.”
This store in Palo Alto is a valuable opportunity to connect with the local community and increase brand awareness.” said Cindi Ferreira Busenhart, SESSIONS President and Co-Owner explained, “We’ve been local to the South Bay for twenty years and we’re thrilled to be here.”
The store is the second of three forecasted to open this month, the first being in Santa Cruz, CA, the third in Truckee, CA. In addition to opening local stores the company looks forward to bringing back its street line in the coming year.
Store address:
SESSIONS Store Palo Alto
435 University Avenue,
Palo Alto, CA, 94301
