It was two years ago today (November 2, 2010) that the social media world began passing messages that the unthinkable had happened. Three-time ASP World Champion Andy Irons had died, alone in a Dallas, Texas hotel room while traveling home to Hawaii from the Rip Curl Pro Search Puerto Rico. The entire surf world was stunned, shocked, and heartbroken and in many ways we still are today.
Andy Irons touched so many lives in so many different ways. And, Billabong is working to keep AI’s memory alive and to support to his widow and son.
Out of respect and acknowledgement of Andy’s legacy we continue to dedicate the Billabong Pipe Masters in his memory. . . Billabong is also proud to announce the new global AI Forever collection for release in Summer 2013 in stores and online March 15, in the USA. Proceeds from the AI Forever line will go toward ongoing guaranteed support for Andy’s wife Lyndie and young son Axel.
That’s how you take care of family. Nice work, Billabong.
Comments on this entry are closed.