The surf wear giant Quiksilver is reportedly expanding its online retail presence with stores inside eBay’s Fashion Mall, according to a story on Insideretailing.com.au.
Gary Wall, GM of Quiksilver Australasia, said the move reflects the ongoing evolution of the online marketplace. . . “It is important to understand that eBay has evolved from an auction and secondhand marketplace to a serious full price channel and today the majority of eBay listings are fixed price and new product sales,” Wall said. . . “EBay is one of the biggest online clothing sellers and customers have been purchasing our products on eBay for many years but unfortunately from unauthorised sellers where we cannot guarantee authenticity of the product or appropriate customer service levels.
eBay would seem to streamline right in with Quik’s TJ Maxx, Ross, and Tuesday Morning distribution channel.
[Link: Insideretailing]
What a load of crap! People purchasing off eBay are generally buying legitimate if not out of date product that is being resold from company sale outlets. It never ceases to amaze me the BS that is coming from the major companies when they try and pinch business from their traditional customers this is nothing but a money grab as usual the major labels can’t see the dollars they are losing trying to pinch pennies
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