Don’t think energy drinks don’t own the media world? Check out Travis Rice in his padded, logo’d, cranial billboard being interviewed about Supernatural the America’s Cup on CBS Evening News. He’s hoping to help bring a whole new TV audience to million dollar sailboard racing.
Note to the ASP: It would appear sailing is in the same situation as surfing. Apparently, poor, uneducated, obese couch potatoes can’t relate. Maybe Honey Boo Boo would make a better spokesperson for both ventures.
[Link: Yobeat]
