Thanks to a new deal with Japan’s Fusion, Inc., Sessions branded clothing will now be licensed in Japan, rather than just distributed.
. . . becoming a SESSIONS licensee will ultimately allow them [Fusion] to provide its Japanese end user a more competitive price, expanding brand presence in the country. . . SESSIONS President Cindi Busenhart is excited about the possibilities linked to the new agreement, “We look forward to collaborating with Fusion as we expand the SESSIONS brand in Japan. Both companies have a strong background in action sports and we have been partners for years. This agreement marks the beginning of a new era for SESSIONS, strengthening the brand globally while maintaining the highest quality product.”
For the official word from Sessions, follow the jump.SESSIONS SIGNS LICENSING AGREEMENT WITH FUSION
SESSIONS Outerwear Forms New Agreement with Japan
SANTA CRUZ, California (September 10, 2012) – SESSIONS Outerwear, one of the most internationally recognized brands in ski and snowboard apparel, announces a new multi-year licensing deal with Japanese company, Fusion, Inc.
Based in Tokyo, Fusion, Inc., a distribution company that sources the top snowboard, skateboard, and surf brands within the street and action sports markets, will now move forward as a licensee.
The new agreement marks a shift in the relationship between SESSIONS and Fusion. While in years past Fusion has acted as a SESSIONS distributor, becoming a SESSIONS licensee will ultimately allow them to provide its Japanese end user a more competitive price, expanding brand presence in the country.
SESSIONS President Cindi Busenhart is excited about the possibilities linked to the new agreement, “We look forward to collaborating with Fusion as we expand the SESSIONS brand in Japan. Both companies have a strong background in action sports and we have been partners for years. This agreement marks the beginning of a new era for SESSIONS, strengthening the brand globally while maintaining the highest quality product.”
ABOUT SESSIONS:
In 1983, a retail shop was started in Northern California, when the world of skateboarding was introduced to plywood ramps and street style skating and opened the first skateboard and snowboard retail outlet. SESSIONS is now a leading action sports company that designs, merchandises, sources, and distributes high-performance snowboard apparel, accessories and apparel for the core, youth-driven sports segment. Today, SESSIONS has placed itself within the realm of music, snowboard and skateboard culture.
