At San Diego Connect’s 21st Annual Most Innovative Products Awards ceremony in La Jolla, on Friday December 12, 2008, the awards didn’t all go to the electronic or biotech firms. No, Firewire Surfboards ran away with the Action and Sports Technology Best Product award.
The design features carbon composite rods inserted near the surfboard’s rail, or edges, to enhance deep, carving turns. Connect introduced the action sports category last year to recognize the rapidly expanding cluster of recreational sports companies in the region.
It’s nice to see the words “technology” and “surfboards” in the same sentence.