Wow. Things just seem to be getting worse and worse from Pacific Sunwear. The action mall retailer reported a net loss of $106.4 million dollars in the year ended January 28, 2012, according to a story in the Orange County Business Journal.
Chief Executive Gary Schoenfeld told shareholders in the company’s 2011 annual report, released Wednesday [June 27, 2012], that improving “clarity with consumers about what PacSun stands for as a brand and why they should love to shop with us” is among its top priorities.
Yes, getting people into the stores to buy things would seem like a pretty good plan, especially as the ongoing “turn around” has only resulted in in increasing losses (Pac Sun lost only $96.6 million last year). Retail is hell.
[Link: OC Business Journal]
