Slingshox Tunes Up The G-Shock

by The Editors on June 22, 2012

Slighshox

We’ve always loved G-Shock watches, but surfing for a week in their hard plastic bands once gave us tendinitis, so we dropped them for good. Now, all that may be a thing of the past with Slingshox. These silicon covers allow G-Shock owners to pop off the old G-Shock watchbands and slip the whole watch into a brightly-colored new housing.

“As a long-time fan and collector of G-Shock watches, it was a perfect fit to launch this strap accessory line to further push the boundaries of inspired timepieces for the fashion-conscious consumer,” said Brett Pulli, CEO of SlingShox. “ We plan to keep providing a fresh color assortment for our customer and will also be doing custom artwork collaborations that G-Shock enthusiasts will want for their own.”

Rubber covers for plastic watches. What will they think of next? The bands cost $25 and can be ordered here. Follow the jump for the details.SLINGSHOX LAUNCHES WATCHBAND ACCESSORY LINE FOR YOUR G-SHOCK
New silicon strap accessory allows G-Shock owners the opportunity to transform the look, style and personalization of their watch in just a few simple steps.

Los Angeles, CA, June 21, 2012 – Committed to showcasing a classic watch brand in an innovative and personalized way, SlingShox launched today with a line of accessibly priced silicone skins for your existing G-Shock watch. The line features 12 colors that pair with both the DW-6900, G-100, GA100 and the GA110 G-Shock models.

“As a long-time fan and collector of G-Shock watches, it was a perfect fit to launch this strap accessory line to further push the boundaries of inspired timepieces for the fashion-conscious consumer,” said Brett Pulli, CEO of SlingShox. “ We plan to keep providing a fresh color assortment for our customer and will also be doing custom artwork collaborations that G-Shock enthusiasts will want for their own.”

Inspired to enhance your existing G-Shock, SlingShox created an Interchangeable Silicon Watchband Accessory that allows consumers to easily change out their watchband colors in a cost-effective way. SlingShox is an upgrade to your G-Shock factory wristband and enhances the feel of your G-Shock watch. The new accessory line is in no way affiliated with Casio or the G-Shock brand, they have launched a line that compliments one of the hottest watches on the market today that allows fans to get more personal with their G-Shock style.

SlingShox was created in line with three company passion points – Quality, Value and Art. SlingShox created this interchangeable accessory to enhance the look and feel of your G-Shock while being careful not to jeopardize the quality and high-performance of the watch.

The new accessory line allows you to transform the look of your watch in just a few simple steps. The band comes with a custom tool in each package that allows you to release the bands from the G-Shock bezel. The SlingShox strap has an opening on the back of the band where the G-Shock bezel fits easily that still allows for complete and uninhibited use of the G-Shock pusher controls.

The band provides a fresh new pop of color for your watch and feels even more comfortable on your wrist. The unique colors and personalized design options are a nod to the individuality of the trendsetting G-Shock owner that connects fashion, art and personal style in ways never before seen in watch accessories. The SlingShox skins come in a variety of colors including – white, black, metallic silver, metallic bronze, red, yellow, aqua blue, orange, grey, army green, purple and royal to name a few.

As the company continues to evolve, consumers can expect to see SlingShox collaborate with some of today’s hottest trendsetters, artists and athletes. SlingShox is dedicated to creating a unique watch accessory that pushes the boundaries of art, color, style, value and functionality.

SlingShox models are currently available online and begin at $25.00 MSRP. For more information on SlingShox and to purchase please visit- www.theslingshox.com

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