On Saturday night, May 12, 2012, high in the Hollywood Hills Pete Fox, Rob Dyrdek, and Jerome Mage hosted a rocking party to celebrate the launch of IVI and show off their complete sunglass collection. Bleached played, DJs Ana Calderon and Mom Jeans made music, and the heads mingled.
Personal friends of Rob stopped by to congratulate him on the line, including Ryan Sheckler, Keith Hufnagel, Dylan Reider, Chad Muska, Felix Argueles, and Steve Berra as well as several notable action sports stars, actors and television personalities including Josh Hanson, Dingo and Brody Jenner.
We even saw evidence of Agenda’s Aaron Levant up in the mix. For the official word from IVI and photos, follow the jump.
Pete Fox, Rob Dyrdek, and Jerome Mage in the shades.
Shecks in the house. He’s everywhere these days.
The Hollywood welcome wagon: Tal Cooperman, The Dingo, and Brody Jenner.
Agenda’s Aaron and Laura Levant.
Ladies and Gentlemen. . . BLEACHED!
Felix Argulles and The Muska.
Brian Garofalow, Pete, Rob, Jerome and the IVI management team.
IVI LAUNCH PARTY MARKS ARRIVAL OF SUNGLASS BRAND
Rob Dyrdek, Pete Fox, and Jerome Mage Formally Introduce IVI
(May 12, 2012) Saturday night, skateboard mogul Rob Dyrdek, along with partners Pete Fox and Jerome Mage, presented the full collection of their new sunglass line, IVI, at a private residence in Hollywood Hills. The evening kicked off with a sunset performance by revered LA band, BLEACHED. Personal friends of Rob stopped by to congratulate him on the line, including Ryan Sheckler, Keith Hufnagel, Dylan Reider, Chad Muska, Felix Argueles, and Steve Berra as well as several notable action sports stars, actors and television personalities including Josh Hanson, Dingo and Brody Jenner.
Guests partied into the early hours of the morning listening to DJs Ana Calderon and Mom Jeans (Danny Masterson). Partygoers were also treated to the debut of the IVI collection displayed in branded towers stationed around the home. Celebs and media got their own pair of sunglasses before the line officially launched to the public on the IVIvision.com website. Special guests also checked out the latest Nokia Lumia 900 Windows Phones, which include an 8?megapixel camera with a Carl Zeiss wide?angle lens; the same Carl Zeiss that exclusively provides every lens in IVI sunglasses.
IVI thanks event sponsors and gift bag contributors Carl Zeiss, Microsoft, Skullcandy, AquaHydrate, Stance, Neff, Sailor Jerry, Peligroso Tequila and Monster Energy.
About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
