Helly Hansen Up For Sale

by The Editors on April 2, 2012

Helly Hansen Logo-1Outdoor clothing giant Helly Hansen is reportedly being put up for sale by its private equity owner Altor, according to a s tory on PE Hub. And the parent companies of Vans, K2, and Volcom are all interested in adding the label to their stable.

Global lifestyle apparel giant VF Corporation, U.S. consumer products maker Jarden Corp, French luxury and retail group PPR – owner of both Gucci and Puma – and Columbia Sportswear Co have all expressed some kind of interest in the company after a teaser was sent out earlier this year, the industry and banking sources said.

Seriously, who doesn’t need another great outerwear brand?

[Link: PE Hub]

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