Matt Kass: Crab Jesus Speaks

by The Editors on February 22, 2012

Mattkass640It was Matt Kass and his passionate, creative, hardworking drive that created the Grenade Gloves brand as we all knew it. Yes, he was technically the co-founder, but he was the one who kicked it into over-drive from an old converted gas station in the tiny village of June Lake, California. It is the rest of the Grenade story that is not so clear. It includes family feuds, threats of lawsuits, bodily harm, and questions of sanity on all sides.

Yobeat’s Brooke Geery sat down with Matt Kass for his “Hump Day” interview and tried to get the Grenade story straight from the inventor of the Kassrole. Kass, who currently lives on the Oregon coast with his fiancé and young son, works as a professional fisherman but he still has action brand idea. Kass says:

It’s kinda cheesy. I sit around and everyone has their story about this or that. I was there, I know what happened. Some things that happened I still don’t understand. Like I ask myself, “what the fuck happened? What could I have done differently?” Then I was reading Yobeat and Colin’s interview and it all came together for me. It wasn’t about me. It was about a group of guys and a time and place…like a movement…like a band! And when they break up it’s never the same!

Follow the link for the rest. And yes, there’s some good stuff in this interview. Click the link to read the rest.

[Link: Yobeat]

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