We feel sorry for sports writers. It’s seems their whole game is spinning babble-filled yarns about nothing so they can justify getting paid to write stories about silliness. USA Today’s action sports specialist Sal Ruibal worked overtime on his recent Shaun White story. Here’s what we mean:
Shaun White is a major league mench.. . . The Yiddish word for a person of honor and integrity wasn’t coined with red-headed, board-shredding millionaires in mind, but 22-year-old White has grown into it. . . . The former uber-grom has emerged from sixth-grade phenom status to become one of the world’s best athletes in snowboarding and skateboarding. He owns multiple gold medals from the Summer and Winter X Games, Summer and Winter Dew Tour and 2006 Winter Olympics.
How’s that for a mainstream sports pitch? Major league, Mench, Yiddish, shredding, uber. . . We can almost hear the paper’s editors: “If that doesn’t make every fat-assed, couch plowing, football fan put down their beer and read a newspaper, nothing will.”
[Link: USA Today]
Does that mean he’s already won a Winter Dew Tour Medal? Mt Dew must be stoked…
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