Click here for a complete photo gallery of day 1.
When the Agenda Show opened at Huntington Beach, California Hyatt Hotel yesterday (August 3, 2011) it didn’t take long for the place to fill right up. And that didn’t seem to bother show co-founder Aaron Levant all that much.
“Even in the first two hours it was packed everywhere we went,” Levant said. “The valet filled up and there was no where to park. We’re having some logistical problems like that, but they’re good ones, just because there are so many people here. We’ve been getting compliments all morning. It’s good show.”
Levant brought the show back to Huntington Beach after a January show in Anaheim because there’s just nothing like the synergy created by the US Open, Huntington Beach, and being right in the middle of it all.
“This is our third year in a row that we have coincided with the US Open,” Levant said. “The US Open has a lot of energy. And the two things together has an undeniable draw for someone traveling from across the country or across the world. They can come out to Agenda, get business done, hang out at the US Open. See the contest. See the free concerts. I think that whole synergy together is kind of undeniable.”
While the space in Anaheim was larger, Levant was able to bring close to 350 brands back to the Hyatt thanks to a temporary building called The Pavillion. “We really wanted to come back to Huntington for the summer with the US Open and the whole vibe here,” he said. “So that’s why we had to build that whole zone, because we just maxed out the space here.”
Not a bad problem to have, actually.
