After 41 years in the “surf industry” Bird Huffman decided that he’d rather do a surf shop his way, according to a story in the San Diego Union-Tribune. As most know, the result was Bird’s Surf Shed.
[Bird’s] vision for what surf shops should be was at odds with an industry he believes is increasingly focused on the bottom line and giving little back to the surfboard shapers who sustain it. Faced with an assault on his values, Huffman did something few in this uncertain economy would dare do: He left a comfortable job to open a new business. Equal parts museum, community meeting place, library and surf shop, Huffman’s unique shrine to surfing recently opened and is nearly complete.
If you haven’t checked the Surf Shed it out already, click the link.
[Link: San Diego Union-Tribune]
