Nixon has teamed up with the Beastie Boys for a new limited edition line of Swatches watches with some of the proceeds going to benefit WKCR-FM, Columbia University’s non-commercial student-run radio station.
Four watches were created for the collection and are available in red, white, green and blue. The watches come in a maritime themed package, which is unlike anything the Nixon line has ever seen before, and feature an image of Mike D along with a special message from him on both the watchband and case. As lifelong lovers of everything skate, snow and surf, not to mention style icons in their own right, it is fitting for Nixon to have MCA, Ad Rock and Mike D create a unique interpretation of Nixon’s Time Teller watch. Due to the limited nature of this collection, once these watches are sold out, they are gone forever.
Beastie Boys, nautical flavor, and a cause all mixed into one? Now that’s marketing. Follow the jump for more watchy details.
NIXON AND BEASTIE BOYS JOIN FORCES TO SUPPORT PUBLIC RADIO
Limited edition watch collection to support WKCR-FM, available now
ENCINITAS, CA- Nixon and Beastie Boys have teamed up to create four limited edition watches that are now available worldwide. This collection comes on the heels of Beastie Boys’ recently released new album, Hot Sauce Committee Part Two, and will also benefit WKCR-FM, Columbia University’s non-commercial student-run radio station. WKCR-FM is located in Beastie Boys’ hometown of New York City and was chosen as the beneficiary by the group themselves.
“Public radio is for the people, by the people,” stated Nixon co-founder and Director of Marketing, Chad DiNenna. “This is a fun way to get involved and support a good cause. We are proud to work with The Beasties on this project and look forward to getting our friends and fans involved in its support.”
Four watches were created for the collection and are available in red, white, green and blue. The watches come in a maritime themed package, which is unlike anything the Nixon line has ever seen before, and feature an image of Mike D along with a special message from him on both the watchband and case. As lifelong lovers of everything skate, snow and surf, not to mention style icons in their own right, it is fitting for Nixon to have MCA, Ad Rock and Mike D create a unique interpretation of Nixon’s Time Teller watch. Due to the limited nature of this collection, once these watches are sold out, they are gone forever.
For more information visit: nixonnow.com/beastieboys and beastieboys.com
About Beastie Boys
Formed 1981 in New York City, Beastie Boys have been wrecking shop worldwide since their 1986 debut album Licensed To Ill became the first hip hop record to go #1. Since then, Mike “Mike D” Diamond, Adam “MCA” Yauch, and Adam “Ad Rock” Horovitz have sold over 40 million records and built an unfuckwithable catalogue of classics including Paul’s Boutique, Check Your Head, Ill Communication, the double Grammy winning Hello Nasty, To The 5 Boroughs, the Grammy winning all-instrumental The Mix-Up, and the brand spanking new Hot Sauce Committee Part Two. The band’s videos have been consistently and equally as ground breaking, earning them MTV’s Video Vanguard lifetime achievement award and including the iconic “Fight For Your Right,” “No Sleep Til Brooklyn,” “Hey Ladies,” “Shadrach,” “So Whatcha’ Want,” “Sabotage,” “Intergalactic,” “Body Movin’,” “Ch-Check It Out” and the 30-minute-long Fight For Your Right Revisited a/k/a the extended video for the new album’s first single “Make Some Noise.”
About WKCR-FM
WKCR-FM, Columbia University’s non-commercial student-run radio station, is dedicated to presenting a spectrum of alternative programming-traditional and art music, spoken arts, and original journalism. Granted its FCC license in 1941, WKCR is both steeped in tradition and committed to innovation. In the New York area, the station can be heard at 89.9 megacycles in FM; worldwide, it streams online at wkcr.org
About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 65 countries, Nixon’s product range has grown to include select mens and womens softgoods, leather goods, custom headphones and audio accessories. For more information, please visit: NixonNow.com
