So apparently the Swatch TTR World Tour trophy got a new paint job as part of the Swatch Art Rules Design Contest. The winner was Central Saint Martins in London design student Chi Fong Leong. And from the looks of this video, someone apparently believes this is a huge deal.
Chi Fong (a.k.a “Frankie”) Leong’s winning design focuses on the emotional moment when the SWATCH TTR World Tour Champion takes the prized trophy in hand. The design makes use of thermochromatic heat-sensitive paint to reveal the trophy-winner’s own handprint on the trophy: the heat of the winner’s hand causes the trophy to change colour, revealing the handprint offset in white against the black trophy. When the trophy cools, the handprint disappears and the trophy becomes entirely black once again.
How’s that for high concept? Eurolandia snowboarding certainly is keeping things swanky. Make some noise for the wo, wo, wo, wo, world champ indeed!
