Marckx Spys The President’s Office

It was only a month ago that Michael Marckx left his position as VP of global marketing at Globe to become VP of marketing at Spy Optic. It appears he’s been chewing up the scenery at the Carlsbad-based company.

Today, the company announced that Marckx has been promoted to president and that CEO Stone Douglass is “stepping down.” Orange 21 board chairman Seth Hamot says this is a turning point for a company (that has had its share over the last decade).

“Today marks an important milestone for Orange 21 and SPY: We have a new management team dedicated to growing our firm through enhancing our brands,” says Seth Hamot, Orange 21 chairman of the board. “Our new CEO, Carol Montgomery, previously helped grow Revo from a small sunglass brand to a much larger firm. Similarly, Michael Marckx was instrumental in resurrecting the Ocean Pacific (Op) brand, and recently has run divisions for Globe International, the action sports lifestyle brand and world’s largest manufacturer of skateboards. Finally, the inclusion of Michael Angel to our senior executive ranks will help us build a stronger company on a solid foundation.

Nice 30 day plan, Marckxy. What’s on the schedule for next month? 

Orange 21 Appoints Montgomery CEO, Marckx Named President; Angel Takes CFO Post
Youthful Eyewear Company Infuses New Leadership to Support Growth Strategy

CARLSBAD, CA– Orange 21 Inc. (OTCBB: ORNG) today announced the appointment of Carol Montgomery as CEO, the promotion of current Orange 21 Vice President of Marketing Michael Marckx to president, and the appointment of Michael Angel as interim CFO. Montgomery replaces exiting CEO Stone Douglass. Marckx’s role is new: He will oversee day-to-day operations, and sales and marketing of SPY eyewear and the Company’s licensed other interests. Angel fills a post left vacant since February 2010, though Douglass was serving as the acting CFO since then.

“Today marks an important milestone for Orange 21 and SPY: We have a new management team dedicated to growing our firm through enhancing our brands,” says Seth Hamot, Orange 21 chairman of the board. “Our new CEO, Carol Montgomery, previously helped grow Revo from a small sunglass brand to a much larger firm. Similarly, Michael Marckx was instrumental in resurrecting the Ocean Pacific (Op) brand, and recently has run divisions for Globe International, the action sports lifestyle brand and world’s largest manufacturer of skateboards. Finally, the inclusion of Michael Angel to our senior executive ranks will help us build a stronger company on a solid foundation.

“We thank Stone Douglass for his tiresome work over the past two-and-a-half years ensuring that Orange 21 survived the economic recession. Because of his leadership, now we are able to increase our resources on marketing and distribution of our sunglasses and goggles, as we have divested ourselves of our manufacturing interests.”

Montgomery joins Orange 21 after more than a decade of consulting on matters of strategy, product development, marketing and other business-building issues in the sunglass/optical industry. She previously served as a vice president and officer at Sunglass Hut International Inc.; as chairman and CEO at Revo Inc.; and in an array of senior management roles at advertising and integrated marketing firms servicing technology and general consumer brands.

Marckx, an action sports industry veteran and current chairman of the board of the Surfrider Foundation, was vice president of global marketing for Globe International before joining Orange 21. Prior to Globe, he was vice president of marketing and advertising with Ocean Pacific (Op).

Marckx also previously served as vice president of marketing and entertainment with the Broadband Interactive Group (BIG), where he worked on Bluetorch-TV. His experience also includes tenure as a publisher and marketing head for The Surfing Group, a former subsidiary of PRIMEDIA Inc.

Angel was previously vice president and chief accounting officer at Bell Microproducts, where he served until its acquisition in 2010. Prior to Bell, he served for approximately 10 years in various CFO capacities within the medical devices and information technologies industries, and in an array of vice president and senior finance roles from the mid-’80s through 1999.

“Orange 21 is poised to build upon its rich heritage, remarkable design competencies and creative talent, expanding the business in meaningful ways within our core categories and into relevant other areas,” says Montgomery.

“The SPY brand in particular demonstrates it has the evangelistic following that I believe is often a major criteria for greatness. I’m looking forward to working closely with Michael in his role as President, and the talented team at Orange 21 in what I am confident will be an exciting, productive, creative and ultimately rewarding experience for Orange 21, our retail partners and consumers.”

Says Douglass: “A lot has been accomplished in the last two-and-a half years, a foundation has been laid and it is time to turn over leadership to executives able to build upon what we have achieved. I believe that Carol’s professional insight and demonstrable leadership abilities and Michael’s experience in the action sports and youth lifestyle marketing will benefit the Company significantly as it moves forward.”