Not surprisingly, Alli Sports (the website of the Comcast/Viacom/Pepsi Co joint venture responsible for the Dew Tour) has a Paul Zitzer story on their website explaining exactly why skateboarding contests matter again. Apparently it’s all about the money. Paul writes:
When $150,000 is riding on your favorite skater’s last attempt at a kickflip, you’ll notice that even people that “hate” contests sure seem to talk about them a lot. But, as the credits roll on this write-up, maybe the raddest thing about contests is that you get to see what used to take two years and a kajillian tries happen live on TV right before your eyes in an afternoon. That’s nothing to complain about…so long as no one decides to add a halftime show.
We don’t exactly disagree, but it is fun to read a skate contest hyping piece on a site whose entire business model relies solely on contests and competition mattering. If contests don’t matter, then the Dew Tour doesn’t matter. No duh, right?
[Link: Alli Sports]
Paul’s a good egg. Best story though was when he was blogging for Lat34 (gone but not forgotten) and the Skateboard Mag dudes made him quit because they were bitter about the AOL/Time Warner thing.
that or he just figured it sucked balls. Probably the latter
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