Transworld Surf editor Chris Cote is apparently looking for a new side gig in the salty snack food industry. Where exactly? With Ashton Kutcher’s new potato chip company PopChips.
Kutcher is looking for someone to follow him around, do some Tweeting, interview people at events and basically act as PopChip’s Vice President of Pop Culture. The job pays $50,000 for the year and according to this video, Chris Cote says he’s the man for the job.
[Link: Pop Chips VP]
I’m all for Cote getting his, but this is too goofy to pass. A conspiracy — an elaborate Pop Chips media buy across the TW Network perhaps? A prank? If it is, it’s not nearly funny enough. A sincere shot at an E-list celebrity gig? If that’s the case, maybe he should turn his “editor” card in once and for all …
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