All three Quiksilver Pro events on the ASP 2011 Tour will be broadcast live on free TV in Australia thanks to a deal struck by Australia’s One HD and the company, according to a story in The Australian.
Surfing Australia CEO Andrew Stark said the deal was “monumental”. “As far as sport in Australia is concerned, you absolutely need free-to-air TV,” he told The Australian. “You see the success of netball since they’ve been on free-to-air, and the massive success of V8 Supercars. . . “Our vision is to become mainstream, and this deal is part of that.”
Kind of funny that a broadcast network would step up now that all the events are streamed live on the Internet, but we guess every little bit helps. You hear that ESPN? Maybe Quik can “sponsor” some of your executives and then get a similar deal rolling.
[Link: The Australian]
