London’s Battersea Power Station lights up October 23-26, 2008 as the Freesports On4 Freeze is unleashed on the British Isle. While we’ve been a little hard on big, fake, uber-snow sport spectaculars like this and San Francisco’s Icer Air, they are probably fun for little Johnny and Janie Doad who never get to see snowboarding in person.
We don’t feel bad for the big name snowboarders who definitely get paid by attending. We just feel bad for the c-level show ponies who have to do their dancing bear routines in hopes of landing Shaun White style paydays in the future. And hey, Cypress Hill is playing the main stage so that might be worth a few hucks off the scaffolding booter.
[Link: London Freeze via Londonist]
