Spy x Ken Block x Zumiez

Spy Optic just released an eight-piece collection of their standard issue sunglasses modified by Ken Block. They say the limited edition run is in the “spirit of all things Block.” The catch? They are only available at Zumiez and Zumiez.com. You know. The mall store that specializes in rally cars, rally car fashion, and rally car super stars. . . oh, wait. No?

We’ll apologize, but we continue to be fascinated by what Block has been able to do with his personal brand after selling DC Shoes to Quiksilver in 2004. There is no better second act in action sports.