Mark Sullivan, the founder of Snowboard Magazine has officially launched a new website for snowboarders called MTNOPS.com. Here’s what he says about it:
What Facebook does to link people with common friends, MTNOPS does to unite people of common interest. Users naturally connect based on where they are and what they want to do. What Google does for search, MTNOPS does for predictive search. It delivers the content users want without them asking for it. What Shopper.com does for people interested in buying technology, MTNOPS does for targeted goods and services. It brings the best deals in any product category directly to the consumer. . . .MTNOPS is a real community that is virtual, not a virtual community.
While this sounds like hyperbole, Sullivan and programmer JP Stoermer have created an interesting mix of social networking, blogging, content aggregation, and product recommendation centered around snowboarding. There are still a lot of glitches, many 404 dead-ends (it’s currently the third most popular page on the site), yet the base concept is solid and the interface perfectly minimal and forward.
It is obvious that a lot of thought went into MTNOPS and if Sullivan and crew can get ahead of the bugs it could become a necessary site for all snowboarders.
[Link: MNTOPS.com]
