It looks like teen retailers may have found the bottom of the two-and-a-half year “discretionary recession” according to the 16th semi-annual “Taking Stock with Teens” research survey published by Piper Jaffray.
Our national school survey indicates total spending on fashion is essentially flat with last fall,” said Klinefelter. “While it may be too early to call an inflection point, the results of the survey may point to an improvement in spending on this category within the next six to 12 months. Historically, fashion replenishment cycles have lasted three to five years, followed by transition cycles lasting another two to four years.”
The group that Piper oddly calls “West Coast Brands” made up of PacSun, Volcom, Quiksilver, Zumiez, etc. has moved past Hollister into first place since the April report. But if you take them on their own, Hollister is still kicking everyone’s ass. Behind Hollister is fForever 21, American Eagle and Abercrombie & Fitch.
Click the link for the rest of the “key findings.” None of it changed much from the last report.
[Link: Market Watch]
