Stance’s Ryan Kingman gets interviewed on TransWorld Business and he takes the opportunity to explain how they got their feet in the door.
Stance saw an opportunity to address a category that has been neglected and overlooked by most brands over the years and bring it to the surface, show it off, champion it. Whenever there’s a product being manufactured in a space with an excited and loyal consumer base there’s an opportunity to develop the category and make it shine. As it turns out there are a lot more sock enthusiasts and aficionados than we had hoped for.
Yep. Some people are just into feet. . .
[Link: Transworld Business]
