Kiss your action sports magazines good-bye again as Walmart decides to cut 1,000 magazines from the racks in it’s discount, mega-lo-mart stores, according to a story in the New York Post.
Most of the magazines are small, and more than a few of the victims are titles that have long since stopped publishing . . . However, virtually no major publisher was spared. . . . Wal-Mart, which released its official purge list on Jan. 15, is believed to be responsible for generating more than 20 percent of all retail magazine sales in the US. . . . Several titles owned by Swedish publishing giant Bonnier, which less than a year ago paid $220 million for 16 Time Inc. titles, are being left behind. Among them: Parenting, Ski, Skiing, Yachting and Salt Water Sportsman.
Put that in your action sports media plan and smoke it.
[Link: New York Post]
