Consolidated Skateboard’s Steve “Birdo” Guisinger (pictured right with Leticia Ruano) gets the local hero profile treatment on Santacruz.com and uses it to kick off their Don’t Do It Foundation. The non-profit organization is dedicated to supporting local core shops.
“It’s message,” Guisinger says. “’Keep the surf skate and snowboard industry in the hands of those that are passionate about it.’” . . . “If all you have is a mall or sporting goods chain in your town, we ask that you don’t support them, and instead order from a skater owned, online store,” it says. . . Guisinger sees it as a simple choice. “The only way for local stores to survive is to drive mall chains out of business,” he explains. “So we want people at whatever cost to not support the mall chain. You vote with your money. If you go to the mall chains, you’re only empowering them. Go to your local skate shop. If you don’t have a local skate shop, buy online from a local company.”
It appears a lot can be done by not doing something.
[Link: Santacruz.com]
