Mammoth Mountain Fires Up The Lifts

by The Editors on November 11, 2010

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Danny Thomas and the Arbor crew on the first chair.

Snowboarders began gathering at 10 PM last night (November 10, 2010) at the bottom of Mammoth Mountain’s Chair 1 to make sure they were first in line for the 2010-11 winter. Danny Thomas, Patrick Reddy, Chris Peroddi, John Farr, Marley McPhillips, and friends brought a tent and BBQ’d hotdogs all night.

“It’s not easy sleeping in a tent when you keep getting woken up by the cat driving around,” said one of the snow campers. “They came in and kicked us out around 5 AM, but we by that time we had our spot.”

The sun came up over a cloud-covered mountain, but by 7:30 it was full blue-bird and the line was filling. By the time the line began moving at 8:30 AM there were a couple hundred people ready to ride (mostly snowboarders, oddly).

There is something to be said for cold, crisp air, blue skies, and a snowboard back in the snow and sliding. It’s borderline double rainbow action.

Follow the jump for more photos.
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Mammoth Mountain’s executive team: CEO Rusty Gregory, SVP Pam Murphy, CMO Howard Pickett, CFO Mark Clausen, and with Assistant Director of Lift Maintenance Greg Bretz, Sr..

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On opening day at Mammoth it’s hard not to run into a few Frends here and there. . . yeah Mason.

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Arbor Snowboard’s second chair wave: Patrick Reddy, Chris Peroddi, John Farr, Marley McPhillips.

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The hardcores camp out all night in a tent to get first chair and Wooly gets to slide up and roll on right in front of everyone. No one had a problem with it.

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Every year on opening day we ask Steve Brown a question. This year he said, “Don’t say it!” LIft Operations Manager Steve Brown and Lift Operations Director Dave Geirman. Let’s just say these guys go way, way, way back.

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Mammoth Mountain’s Director of Marketing and Communications Joani Lynch got up early to communicate live with KTLA Morning News.

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Mammoth’s newest transplant Shannon “Shayboarder” Johnson capturing content for the social web.

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Have we mentioned Arbor Snowboards yet? Apparently, first chair is their new marketing strategy.

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