Action Print Advertising On The Rebound?

According to a report released by the Magazine Publishers of America magazine advertising pages during the third quarter (July to September 2010) were up 3.6 percent over the same period last year. The biggest gains were in the retail category where pages were up 7.2 percent and revenue was up 13.1 percent.
As we do most quarters we’ve checked in with the only action sports magazines followed in the Publisher Information Bureau (Bonnier Corporation’s Transworld Media) and see that things are mostly looking up. In fact Q3 looked great for all the titles aside from Skateboarding and Wakeboarding:

                            2010     2009   % Change
TRANSWORLD SNOWBOARDING   221.34   173.67   27.45
TRANSWORLD MOTOCROSS      256.26   220.08   16.44
TRANSWORLD SURF           278.42   244.34   13.95
RIDE BMX                  152.59   148.36    2.85
TRANSWORLD SKATEBOARDING  296.04   337.05  -12.17
WAKEBOARDING               93.67   116.83  -19.82

Maybe those iPad magazine apps were just digital overkill. To see how the rest of the magazine world stacked up click here.

[Link: Magazine Publisher of America]